FAQ's For Restaurant Marketing

What is restaurant marketing?

Restaurant marketing is the process of getting people to visit your restaurants.

It provides

  • Done correctly it Increases ROI and the bottom line
  • More covers and Online orders
  • Collect Data i.e. Emails-birthdays-anniversary dates
  • A means to get guests in for special occasions
  • Creates brand loyalty
  • Bring in new and lost guests
  • targeted offers that are measurable and trackable
What are the most important features on a restaurant site?
  1. Mobile friendly site
  2. Awesome pictures of your delicious food and staff
  3. Pics of guests having a good time
  4. Menu with pictures broken up into sections
  5. Clear call to action above the fold(top of website) i.e. order here, reservations, join our VIP CLUB
  6. Way to easily send emails and texts for specials and offers
  7. Way to send reminders for birthdays, anniversaries, and lost customers
  8. Phone # at top of page
  9. Google maps showing the location at bottom of the page
  10. Social media links
  11. Slider showing most commonly ordered items
  12. Builds guests list segregating them into breakfast, lunch, or dinner. 
  13. Builds data points for single and family guests
  14. Online ordering menu for pickup or delivery
  15. Easy to change menue prices from phone or website
  16. Automatically follow up with lost guest

Our website builds include all of the above. Does Yours?

  1. and reviews
How do I know if I need a new restaurant website?

If you currently don't have a website then yes. You are missing out on new guests and guests that have forgotten about you

If your current site is missing the items above, you are losing out on new and repeat business that is costing $$$

 

Why do restaurant sites need SEO?

It's absolutely crucial...Let us say it again...Absolutely 100% crucial 

Proper SEO will help you rank in the google 3pack and it will bring in guests for the type of cuisine that you offer. Imagine when someone searches for Happy hour, Catering best steak or taco, and your site shows up at the top of the page.

Studies show that 91% of consumers don't go past page 1 of Google. 

What do websites cost?

A basic templated site cost $600-$3000. A custom site can go from $3000-$25,000